Domashniy Channel Rebrand

In the middle of 2014 Russian Domashniy TV channel's team approached us with a task of global re-branding. Loop have created a new logo-transformer and a serie of different patterns as a base of the whole visual concept for Domashniy's identity. The deep integration of all the graphic elements into each aspect of channel's activity helped to acheive a stong and consistent feeling for both air and non-air Domashiy's products bringing much more attention and interest from the audience.

Client: CTC Media

Agency: Loop
Art-director: Alex Mikhaylov
Producers: Elena Orlova, Max Chelyadnikov

Production company: Loop
Director: Natalya Pogonicheva
DOP: Andey Makarov
Producer: Elena Orlova

Postproduction company: Loop
CG Supervisor: Max Chelyadnikov
Designers: Alex Mikhaylov, Denis Bashev, Evgeniy Kiselev
2d Animators: Vladimir Tomin, Alex Frukta, Pavel Paratov
Rendering: Maxim Chelyadnikov
Compositing: Maxim Chelyadnikov

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